What is Identity Branding?
Identity branding is the visible elements of your company logotype, colors, symbols and images in various forms, which together present a uniform and consistent perceived image of your business to the consumer. Through ads, flyers, logos, web sites, signs, business cards, folders, posters and many other mediums, your company's image is reinforced daily to your current and potential customers. Solid brand identity gives your company a polished and professional image, which builds trust in your clients. People can identify and recall images and pictures more easily than text. They become accustomed to seeing your company in a certain way and recognize it easily as your company grows. Identity branding builds over time and will greatly impact your business.
Logo Design
A well-designed logo is an important part of a company's image. It will be the first thing your customers think of when they hear your business name. You want your logo to be both memorable and meaningful. Whether you are starting a new business or looking to update your existing image, there are important considerations for every logo design project, such as design, resolution, color, fonts and your audience. A well-designed logo should be effective in black and white first, with color being secondary to the shape and form. Choose colors that reflect your company’s image. For best results, keep it simple to keep it memorable.
DeCarlo Studios can design your logo and help with your identity brand management. Let's get started today!
