E-Newsletter October 2014


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Writing For Marketing: It's Not Scary

October 2014

Tony DeCarloA common concern with many of our clients is how to write content for their different forms of marketing. This month we offer tips to take the fear and procrastination out of writing.

Tony DeCarlo
(703) 499-7035
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Writing Marketing Content

It Isn't as Scary as a Stephen King Novel

As we approach Halloween, there are many signs of spookiness and suspense. No one is a master of suspense more than Stephen King. Stephen King expertly weaves his tales of horror and keeps his readers glued to every word, gripped in fear. Many clients admit that they are terrified at the prospect of writing content for blogs, e-newsletters and social media. But writing marketing content doesn't have to be as scary as reading a Stephen King novel. We know that these forms of marketing improve your website's SEO (Search Engine Optimization), builds relationships with your clients and establishes you as an expert in your field. So what's a non-writer to do when faced with the daunting task of writing for marketing materials?

Read and Write Often

Stephen King is a huge believer in reading a lot, writing a lot and not being afraid to fail. Good writing takes practice and a leap of faith. The more you read and write, the better you will become. Research others who are doing what you want to do and see what they are doing to be successful. If you want to build a Facebook presence, check out other companies who are doing it well. You will be surprised at how many new ideas this will spark for your own Facebook page. Sometimes the hardest part is simply getting started and a fear of failure. Fear and procrastination are two things that impede the creative process. Make it a priority to set small goals every day with your writing, and it will become easier every day.

Put Yourself in Your Customer's Shoes

Are you looking for ideas and topics to cover in your marketing materials? Speak directly to your customers and answer the questions that they often ask you. What are the topics that are most important to them? Strive to address and answer these concerns in your blog, e-newsletters and social content. "How-To" articles are a great way to answer questions. It is not enough these days to simply say how great you are on your website or marketing materials. Customers want to see testimonials from other customers, they want to see details about your business and they want to be reassured that you are the best person to help them. There are plenty of other businesses in competition with yours. Make sure your content is detailed and you will come out the clear winner and prompt a call to action.

Read More:
Types of marketing content and the level of engagement that should be provided to the reader ...


DeCarlo Studios Launches Updated Website for BannerWorx Signs & Graphics

Signs and Graphic Solutions in Manassas, VA

Is your business in need of signage? The new BannerWorx Signs and Graphics website features interactive product solutions photo galleries with tons of samples of their great work and detailed descriptions on all types of signage. It also features a learning center with valuable information and tips on everything from caring for your signs and design tips, to signage statistics and a workflow of how your order is processed.

BannerWorx Signs & Graphics is built on reputation and customer experience. With an impressive client list, they have steadily grown through referrals and repeat sales through consistent, reliable, and affordable service & quality products. We have worked with BannerWorx Signs and Graphics personally – they provide top notch customer service and are simply the best around for any and all types of signage, including indoor/outdoor signs, vehicle graphics, directories, banners, lobby logos, event/conference signs and more! Check out the updated site at: www.bannerworx.com





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